Sunday, November 9, 2014

An Excellent Lifestyle with Taiwan Excellence

I’m sure most of us here love shopping abroad and also go crazy when foreign brands and products become available here in the country. I think most people have a high regard for imported stuff, but we have to remember that quality is still the key.

That is why the Taiwan government is launching the Taiwan Excellence campaign for the first time here in the Philippines. Taiwan Excellence is a campaign that recognizes high-quality Taiwanese brands, guaranteeing their superior quality and value. To qualify for these awards, the products go through a rigorous screening process to ensure that they are of the highest standard and can proudly represent the unique and innovative culture of Taiwan. This campaign, which will bring in 56 top quality brands to the Philippine market, will give us Filipinos the opportunity to discover a range of Taiwanese products with the seal of quality.

The History of Taiwan Excellence
The Taiwan Excellence campaign started as part of the Ministry of Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting its local brands. Under the Image Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992.  The “Taiwan Excellence” was awarded to products based on R&D, design, quality, and marketing efforts. If selected, the brands and products were allowed to use the Taiwan Excellence Seal locally and internationally. 

The Awarding Process
All Taiwan based brands are eligible to be part of the campaign.  Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation, and others.

Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal.

From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition.  They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award. 

I personally haven’t been to Taiwan but would definitely love to do so in the future. I think this is a great way for their country to promote their brands and also help us Filipino consumers who purchase their products. Some of the brands under the campaign include Acer, Asus, BenQ, Draytek, HCG, HTC, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, Transcend, and others. I’m pleasantly surprised to find out some of these brands are from Taiwan since I have some of their products in our household!

I think that this awarding process is great so that us Filipinos can make educated purchases and it also helps us discover the best products they have to offer. With this campaign, we can enjoy our shopping experience further since we will be able to choose products that will give us an “Excellent Lifestyle” :)

For more information on this campaign, log on to or check out their FB page at

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