I’m
sure most of us here love shopping abroad and also go crazy when foreign brands
and products become available here in the country. I think most people have a
high regard for imported stuff, but we have to remember that quality is still
the key.
That is why the Taiwan government is launching the Taiwan Excellence campaign for the first time
here in the Philippines. Taiwan Excellence is a
campaign that recognizes high-quality Taiwanese brands, guaranteeing their
superior quality and value. To qualify for these awards, the products go
through a rigorous screening process to ensure that they are of the highest standard
and can proudly represent the unique and innovative culture of Taiwan. This campaign, which will bring in 56 top quality
brands to the Philippine market, will give us Filipinos the opportunity to
discover a range of Taiwanese products with the seal of quality.
The History of
Taiwan Excellence
The Taiwan Excellence campaign started as part of the Ministry of
Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international
competitiveness by supporting its local brands. Under the Image Enhancement
Plan, the Taiwan Excellence Award campaign was established in 1992. The “Taiwan Excellence” was awarded to
products based on R&D, design, quality, and marketing efforts. If selected,
the brands and products were allowed to use the Taiwan Excellence Seal locally
and internationally.
The Awarding
Process
All Taiwan based brands are eligible to be part of the campaign. Product categories include consumer and
business IT, fashion, arts and culture, sports, education, transportation, and
others.
Each product is scored based on its R&D, design, quality, and
marketing by an international panel of judges. Each product must score evenly
in all four categories. After careful evaluation, those selected are allowed to
carry the Taiwan Excellence Seal.
From among the selected products, the judges choose those who deserve the
Silver and Gold Award recognition. They
will select thirty from the original winners, with only ten to be given the
Gold Award, the highest recognition under the campaign, while the remaining
finalists will be given the Silver Award.
I personally haven’t been to Taiwan but would definitely love to do so in
the future. I think this is a great way for their country to promote their
brands and also help us Filipino consumers who purchase their products. Some of
the brands under the campaign include Acer, Asus, BenQ,
Draytek, HCG, HTC, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, Transcend,
and others. I’m pleasantly surprised to find out some of these brands are from Taiwan
since I have some of their products in our household!
I think that this awarding process is great so that
us Filipinos can make educated purchases and it also helps us discover the best
products they have to offer. With this campaign, we can enjoy our shopping experience
further since we will be able to choose products that will give us an “Excellent
Lifestyle” :)
For more information on this campaign, log on to www.taiwanexcellence.ph or check out their FB page at www.facebook.com/TaiwanExcellence.ph.
*sponsored post
No comments:
Post a Comment